Construction tech

Building Material Procurment Automation++ for Construction Pros 🇮🇳

COMPANY

ThekaBook

ROLE

Founder, GTM

EXPERTISE

Product, UX/UI

YEAR

2022

Weather app image
Weather app image
Meditation app image
Meditation app image
Weather app image
Weather app image

Pitch Deck Compliations

Pitch Deck Compliations

Pitch Deck Compliations

Building Material Procurement Automation (Saas) for SME Construction Professionals. A platform for builders to create estimates, set timelines and manage & procure building materials from local sellers. Playstore Link

Deck 1

Link

Deck 2

Link

Deck 3

Link

Process

Process

Process

Problems Identified

  1. Archaic Procurement Methods Locks Efficiency & Opportunity

  2. Information Asymmetry amongst key stakeholders including clients

  3. Inefficient pre-construction leading to poor planning and in turn to poor execution

  4. Spurious Material vendors/brokers with unorganised distribution charging higher for materials

Wireframing & Prototyping 1,2,3

Condusted Google Design sprint to roll out two different versions of the application during the course of the journey and tested the wireframes with real users.

  1. Estimation tool

  2. Timeline prediction & management

  3. Expense management

  4. Material ordering

  5. Supplier module

Development & Implementation

Built the first version of the application in Native Android followed by a PWA (progressive web app) made using Next JS, Supabase and other tech frameworks for web.

Testing & Optimization

Usability testing with 50+ different users with their feedback recorded over the course of the development cycle to inform right features to be built for the users

Startup Investment

Pitched to multiple angels and raised a pre-seed round of $50,000 within first 6 months of the journey. Selected for Microsoft for Startups with a credit grant of $125000

Prototypes

Prototypes

Prototypes

Seller App

Link

Conversions for Dealers

Authorized dealers spend less time chasing customers, driving more revenue through effective customer management.

Behavioral insights for brands

Use AI filters to gain actionable intelligence for better targeting and decisions.

Key Challenges

Key Challenges

Key Challenges

Completely unorganised sector

The long tail of building construction(80%) is largely unorganised and employ 50 year old practices. 40% procurement is cash based ( non-billed) transactions that is a significant part of the construction cost.

Instant gratification

Since construction is a 1 - 3 year activity, apps for productivity is still a ad-hoc in this domain (especially in india) as stakeholders value more instant outcomes like discounts etc. over adopting new practices

Multiple handshakes

There are 3 different type of stakeholder jointly involved in the construction process at 20+ different stages with varied levels of tech adoption. Eg: Mistrys (or skilled labour).

Impact

Impact

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

$200 Mn Estimates

Over the course of 1.5 years, ThekaBook helped users to estimate over $200 mn worth projects and enable demand discovery for material vendors

10000 Users

With ultra focus on a single city, indore, Thekabook

35000 Quotations

Thekabook helped over 35000 instances of savings upt0 10% for its buyer segment by efficiently cutting time to receive a quote from 2-4 days to 1 hour only

Leveraging the Gen AI

⭐️

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