logistics / marketplace

Indias largest trucking marketplace & services

COMPANY

BlackBuck

ROLE

UX Design Lead

EXPERTISE

UX.UI

YEAR

Sep 2017 - Jan 2019

Project description

Project description

Project description

Led a team of 5 to create products for India's first online freight marketplace.
Delivered the BOSS app, driving a major offline-to-online behavioral change for 10,000+ truck owners. Solved core accessibility problems, tailoring solutions for diverse user segments.

Timeline

Sep 2017 - Jan 2019

Products & Process

BlackBuck UX Survey

Travelled in a truck to conduct a survey for BlackBuck. This report served as the basis for many changes in business and tech approach including localisation and design system. View Full Report

BlackBuck Trucking App

The main marketplace app for Suppliers ( Truckers ) & Traders to place orders for a truck. View Details

BlackBuck Boss App

Created India's first digital fuel card app for truckers from scratch and generated more than 50% revenue within no time. View Details

Blackbuck Inam App

Experimental App with a unique design system for truck drivers on the run to earn extra income by doing workflow tasks in order. The design system was modelled after an ATM machine. View Details