Hi I'm Viraj 👋

I use UX.UI design strategies to supercharge your business

11+ years exp, Gen AI expert, GTM, ex-microsoft
healthcare/ saas

AI-Powered hospital supply chain management

contruction/ saas

Saas for construction planning & procurement

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productivity/ ms teams

AI powered digital wellbeing solutions

healthcare/ Saas

Digital prescription (Rx) for doctors

+

creator tools

Generate stylised AI videos in 1 click

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VidGenesis AI

Logistics/ Saas

Indias largest trucking platform (IPO bound)

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Hi, I'm Viraj! 👋

Growth-Focused Product Design Leader from India

With 10+ years of experience, I’ve designed and led products for high-growth startups that scaled into unicorns, including BlackBuck and PharmEasy. My journey also includes 2.5 years at Microsoft, shaping impactful digital experiences. Armed with a B.Arch from IIT Roorkee, I bring a unique blend of creativity and structure to product design.

An entrepreneur at heart, I’ve explored uncharted markets and built zero-to-one journeys—like ThekaBook—unlocking new opportunities and audiences along the way.

Beyond my work, I’ve mentored 30+ budding designers, helping them align design with business goals. I love to travel & read non fiction

Have a project in mind? Let’s create something amazing together—feel free to reach out!

Viraj UX Design
Viraj UX Design
Viraj UX Design

Successful Collaborations + Mentorships 🤝

Successful Collaborations + Mentorships 🤝

Elton D'Souza

UX Researcher (Pharmeasy)

"I had the privilege of working with Viraj when he led the design practice at Docon. Viraj has an exceptional talent for scaling teams while cultivating a culture that strikes the perfect balance between creative freedom and design rigor for his team. His approach ensured that the design function aligned seamlessly with business goals. Any organization would be fortunate to have his guidance driving their design efforts. "

Loga S

Sr. UX Designer (Pharmeasy)

"I had the absolute pleasure of working with Viraj Verma at Docon (acquired by PharmEasy), and I can say without a doubt that he’s been the most impactful mentor I've ever had. Viraj has this incredible way of simplifying the complexities of design, making it not just about aesthetics but about building a story and giving meaning to every decision. He taught me how to navigate the world of design in a corporate environment, ensuring every design choice was backed by solid reasoning"

Amit Patil

Design Leader (Microsoft)

"I have had the pleasure of working closely with Viraj Verma, and I can confidently say that he is an exceptional professional. His dedication and expertise were evident, particularly during challenging times, such as when he worked on design for MyAnalytics (now Viva Insights) during the COVID-19 pandemic. Viraj's attention to detail and ability to manage complex projects under pressure were truly commendable"

Gen AI Workshop x Growth School

Gen AI Workshop x Growth School

Prakash S

Product Head (MedikaBazaar)

"I had the pleasure of working with Viraj on a SaaS product, where he was instrumental in building our product & website along with his team. His strategic insights enhanced our product offering contributing to the success of the platform’s launch. Beyond his design expertise, Viraj is a dependable team player with a deep understanding of product development. I highly recommend him for any role requiring creativity, execution, and strong cross-functional collaboration"

Mentee Success

UX.UI Career Transitions

UX.UI Career Transitions

My favorite tools 🛠️

Chasing Process Automation, Embracing AI

Figma

UX/UI Design & Prototyping

Framer

Web design & development

Framer

Web design & development

Notion

Task Management

Notion

Task Management

UserTesting

Unmoderated testing

UserTesting

Unmoderated testing

Miro

Miro

Design Sprint + Wireframing

Miro

Miro

Design Sprint + Wireframing

Midjourney

Text to Image

Midjourney

Text to Image

My Design Philosphy 💡

Purpose, People & Process

Skills that I use to create world-class products

Good Design is Good Business

Designers shouldn't fear business metrics & rather chase them

CRO + AGILE

Conversion Rate Optimisation to always keep metrics in check

To make outstanding UX work, it still needs polished visual design in which I excel as well.

CRO + AGILE

Conversion Rate Optimisation to always keep metrics in check

Goal Centric

Every design discussion should be hooked around a goal & deadline

Goal Centric

Every design discussion should be hooked around a goal & deadline

Prototyping

I build prototypes to quickly gather more feedback about products.

Prototyping

I build prototypes to quickly gather more feedback about products.

Workshops + Mentorship

I conduct workshops on Fridays for the team to unlearn & learn and develop growth mindset

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Workshops + Mentorship

I conduct workshops on Fridays for the team to unlearn & learn and develop growth mindset

Collaboration++

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Collaboration++

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.